Why 'Feeling Poor' Makes Us Consume More

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Why 'Feeling Poor' Makes Us Consume More
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  • 📰 TeenVogue
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This excerpt from AjaSaysHello book Consumed explains how class markers manipulate us into consumerism ⤵️

To put it bluntly, the world is hurtling towards climate emergency. And the fashion industry is fueling that crisis. While climate emergency is big and scary, if we compartmentalize and think about the areas where we can create meaningful environmental change, the fashion industry is a great place to start. But first, you need the tools to understand it all.

Both my parents still work, too, and the similarities in our experience isn’t missed by me. Both Rabya and I spend a lot of time talking about wanting to give back to our parents for the sacrifices they made for us to have better. “I think that’s the difference to those with generational wealth. Fundamentally, there is no sacrificial element. Both generations are able to live in financial ease. No one goes without,” says Rabya.

Growing up in an affluent area can really mess with one’s perception of self. For the vast majority of my life I considered my own family “poor.” We weren’t. I was just surrounded by people who were far richer than we were. Let’s look at some of the ways Resource Generation qualifies “poor and working-poor,” and you can decide whether it’s fitting for you as well:Nope. We always had a roof over our head and never worried about that.My family has never been on benefits.

Growing up, I knew there was a wealth divide, which was of course also made worse by the fact that I stuck out like a sore thumb because of my Blackness in what was a predominantly white elementary school during my years in attendance. I wasn’t poor, but I was made to feel poor because I always had part-time jobs at a young age for my spending money. That was just our parents’ way of teaching us the value of money: we had to earn it ourselves and were never given an allowance. So I would spend weekends dog sitting, babysitting, and doing a host of other odd jobs, when many of my other classmates spent their weekends at sleepovers.

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