Some of the best bands skip Houston in favor of Dallas and Austin. Here are some reasons why.
in Austin, that give exposure to indie and adult-album-alternative artists while sparking fan support for these performers in a way that no station in Houston does.
Mark Austin books shows in Houston, Dallas and Austin for Kessler Presents, the company whose staples are Houston’s Heights Theater and the Kessler Theater in Dallas. He points to a Texas homegrown talent as an example of how markets must nurture artists: roots-country singer Charley Crockett, a San Benito native, was drawing big crowds in North Texas, while in Houston he took longer to find a stirrup. Over time, Crockett’s audiences in Houston slowly caught up with other markets.
“Things do still pivot off Austin or Dallas. The first call is not usually to Houston. But Austin is where everybody wants to be on a Saturday night. Austin benefits from that, they get good dates .New venues He mentions a Father John Misty concert, set for White Oak later this year. The band will play on White Oak’s lawn for a few thousand fans in August.
“The goal is the same as it was,” Austin said. “We want people to feel like they’re missing out if they don’t spend time in Houston. I feel like we’ve come a long way in the past 15, 20 years. I think Houston has become more attractive to all sorts of culturally cool things, not just music. But music is part of my responsibility. My job is to reach out to these bands and not push Houston on them, but to let them know, if they want to work here, we can help them do it successfully.
Austin has “the strongest market in Texas, because of the college town vibe and a ton of amazing venues,” Morgan said.Ala., as a haven. Athens, Ga., is as quintessential a college town as there is. Though Houston has its fair share of colleges, it doesn’t exude a college town vibe.
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