Why couldn’t anybody cancel Dolce & Gabbana? The short answer: lots and lots of money
Photo-Illustration: Justin Metz It was like a karmic message from Mother Nature. Dolce & Gabbana, an over-the-top series of shows in Venice last August, some celebrities — including Doja Cat, Diddy, Jennifer Lopez, and Normani — and a hailstorm. Or at least a moment of Schadenfreude warranted by those in fashion who felt Stefano Gabbana and Domenico Dolce, despite their controversial history, were immune to consequences.
Instead of taking what has become the go-to luxury-brand rehab route of Chanel, Gucci, and Prada — hiring a head of diversity and inclusion — D&G opted to hire a new head of worldwide celebrities and VIP relations, Lucio Di Rosa, an industry veteran who spent 15 years working at Versace and, as a result, has built good relationships with celebrities and their stylists.
“Some in the fashion industry have been known to partner with Black artists and take as much juice as they basically can of their cool, but then they often don’t put them in the campaigns or sit them in the front row,” says talent manager Kendall Werts, co-owner of the Jeffries.
But the outrage didn’t last. “The reality is that China is vast, and there are many shoppers who will still shop for and wear the label,” says Gemma A. Williams, the director of editorial strategy and content at Jing Daily, a news site about the luxury market in China. “It has been working with two international crisis-management companies to rebuild its image and attended China’s International Import Expo in Shanghai — although that was not entirely without incident either.
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