SFGATE columnist Drew Magary on the rebirth of 'Monday Night Football' after 16 agonizing years.
, moved “Monday Night Football” from ABC to ESPN and consigned the game to cultural oblivion.
Prior to that moment, “Monday Night Football” was the most exalted part of the NFL broadcast portfolio. You could even argue that “MNF,” conceived by original NFL Commissioner Pete Rozelle and brought to life by ABC executive Roone Arledge, is the reason the NFL is now a television behemoth. It had the best games. It had no competition elsewhere on the dial. And it had the best announcers over the years: Al Michaels, Howard Cosell, Don Meredith, John Madden, uh … OJ Simpson. “MNF” was an event.
But since the move to ESPN, watching “Monday Night Football” has been an exercise in pain. The “Sunday Night Football” telecast stole away Michaels and Madden and all of the cool matchups, too."Sunday Night" got the flexed-in games and the advertising riches that came with them. Meanwhile, ESPN operated as if"Monday Night" still mattered,as it presented a slate of Thursday night-quality games to an exhausted football public.
I know because I watched them. I watched ESPN replace Michaels with a reverse murderers’ row lineup of Mike Tirico, Tony Kornheiser and Joe goddamn Theismann. Tirico was awith all the gravitas of a Nebraska weatherman. Kornheiser was a disinterested egotist. Theismann was, and is, a dummy who deserves to be one of our worst congressmen. I would rather watch a hostage video of my own children than endure another second of Theismann talking on camera. But watch I did.
Subsequent ESPN booths would prove no better. The four-letter constantly experimented with new combinations and prayed they’d find chemistry where none was to be had. Jon Gruden, hired in 2009 to be the presumed heir to Madden as the face of the league, turned out to have a vocabulary of eight total words. His initial boothmate, Ron Jaworski, was a pathetic shill who spent pre-production meetings hatching ways to sell the audience on the quarterbacking prowess of.
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