CEO David Hirshland discusses why BMG started an Americana label
during his 17 years at Los Angeles-based independent music publisher Bug Music ; when BMG acquired Bug Music in 2011, Hirshland came with it.Wilco
— accounted for “pretty much 75% of what people consider Americana.” So when Masuch started talking about growing BMG’s presence in the genre, Hirshland said, “We could hardly be more involved on the publishing side. The only way we could be more involved is to start a label.” Masuch replied: “Good idea, you do it.”Last November, BMG launched its first label — Berlin-based Modern Recordings, which focuses on new classical jazz — since the company restarted in 2008.
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