.BeautyStat's ronrobinson talks how his Vitamin C serum became an instant cult-classic skincare product and why cosmetic chemist-founded brands are so effective.
, an eye cream packed with his patented vitamin C and CBD, another buzzy beauty ingredient.
Here, we caught up with Robinson to find out what makes products from cosmetic chemist-founded brands so effective, the deal with CBD and why it belongs in an eye cream, and more.Cosmetic chemistry wasn’t a part of any curriculum back when I was in school. Most of the chemists who became cosmetic chemists fell into it or studied more basic chemistry that would lead towards engineering.
BeautyStat started as an online platform for expert product reviews. How did reviewing other brands' products influence your own skincare brand? When I was working on product reviews of other people’s products, I also became a go-to cosmetic chemist for the media. A lot of beauty editors would tap into me for my expert opinion on ingredients and trends. Even though I wasn’t working in the lab at this time, I was constantly doing research and vitamin C would constantly come up in my discussions with editors. Specifically, the stability of vitamin C.
It took about five years of tinkering around on the side. The product had to check off three boxes in order for me to be believe it deserves to be on the market. First, being able to patent the serum was key because if I’m investing my time, I want the product to be protected. Second, the serum had to have a great texture so that consumers have a positive experience when they touch, feel, and use it.
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