Pure sales, first week streams, platinum eligibility – stanning is a numbers game.
fans deploy include using VPNs to fake their location and organising within online communities to stream at the most optimal times. Some fandoms have even organised donation drives to help their less well-off members afford premium streaming services. While this is goal-orientated rather than purely altruistic , it's still quite sweet.
But investing so much in the metrics of your favourite artist also comes alongside an obvious risk: what happens if they flop? Does this entail a loss of status online, and if so, how do you navigate that? According to Flora, the answer is usually denial.
This focus on metrics isn't just about clamouring for online status, though. According to Dr Colette Balmain, a senior lecturer at Kingston University and specialist in K-Pop fandom, stans have good reason to care about this stuff."If an artist doesn't find an audience then they're not going to last very long," she says.
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