Thanks to cross-border hits like 'Squid Game,' the global subtitling industry is busier than ever, but the vast quantity of new programs has led to harsh deadlines and reduced wages: ‘There is a lot more work but the prices are going down’
, “Generally, we think our subtitles and dubbing are good but not yet great. So we’re constantly working to improve them.”
Netflix’s megahit has suffered through comparison to another Korean success story, Bong Joon Ho’s Oscar winner, which industry insiders point to as a case study in how to do subtitling right. Darcy Paquet, a Seoul-based film critic, lecturer and occasional actor, was brought in for the subtitles and given lengthy notes from the director before he began.,” explains Paquet.
In neighboring Japan, the kind of attention lavished on the Parasite subtitles is unthinkable, according to Jason Gray, a producer at Tokyo’s Loaded Films and an occasional subtitler. “Time is also a factor. A week is the typical lead time to get a one-hour show done,” says the Tokyo-based subtitler. “But time for checking and proofing is also usually limited, especially for smaller productions.”
In 2018, Netflix shut down its global Hermes platform, which was launched the previous year with the ambitious aim of not only dealing directly with subtitlers and translators but also training a new generation of them to handle its expanding library. Since then, the streamer has been outsourcing the work through third parties, which naturally take a cut of the fees.
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