As for the pros, many said they still find fulfillment being backstage during fashion week — but they can't deny that the scene has changed.
While the deluge of "death of fashion week" stories over the past few seasons have painted one very specific picture, the stats paint another: According to the 500 industry insiders Fashionista surveyed ahead of New York Fashion Week, only 36% of respondents said they "somewhat agree" with the statement that "fashion week is pointless.
Brands like Maybelline New York, the official makeup sponsor of the New York shows for the past decade, agree with Michele's stance that fashion shows still matter. "With fashion as a core pillar of Maybelline's DNA, New York Fashion week is a place where the brand belongs — it's the intersection of fashion and emergence of trends all in the heart of New York," says Amy Whang, the brand's SVP of U.S. Marketing.
"I still think when cleverly done and with the right marketing and creative teams, you can make a strong statement," says international fashion and design consultant Fern Mallis, who is also credited with having created NYFW as many of us know it today. "It's up to the beauty brands as to how they use [fashion week] to further their branding, visibility and publicity. It's not up to fashion week to do it for them.
The strategy has also changed for some sponsors: Maybelline New York scaled back from 27 shows during Spring 2015 to a modest 10 for Fall 2020 . "Our current strategy is quality over quantity. When selecting designer partners for the season, we look for strong makeup looks, an inclusive runway and a brand that resonates with our consumers," explains Whang.
For makeup artist Dick Page, who pioneered the pared-down aesthetic at Calvin Klein in 1992, the "availability and ubiquity of social media" might make fashion week more accessible, but the verdict is still out on whether or not that's actually a good thing. "Democratizing something that needs a certain amount of cachet ultimately ends up undermining it," he says.
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