Why a Top Daytime TV Producer Is Jumping Into E-Commerce

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Why a Top Daytime TV Producer Is Jumping Into E-Commerce
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The former top producer of “The Tamron Hall Show” and “The View” is moving on to a very different kind of venue. Candi Carter has worked at some of daytime TV’s best-known programs, including “The …

, with cryptocurrency exchange Coinbase running a controversial commercial featuring only a floating QR code against a dark background. Viewers who used their phones were taken to a company web site.

Weaving shopping and content together has “become part of the zeitgeist,” says Carter, and she believes the concept has gained more traction with consumers staying at home during the coronavirus pandemic. The job puts Carter in a very different place. Over the years, she has worked with Ice-T and Tyler Perry; crafted documentaries and town halls; and ran her own production company.. But Carter says her leaving for a development deal with ABC Disney Entertainment was her choice. “I have the utmost respect for [Tamron Hall]. I have no hard feelings. I think that it’s her show and I think that she should have what she wants for that show and I respect that,” says Carter.

Carter will likely strike up new relationships. Knocking has worked with Disney, iHeartMedia, Cox Media Group, Sinclair Broadcasting Group, NBC Owned Television Stations and the Weather Group, among others. “Candi is a storyteller. Her vision and deep relationships in the media industry will only enhance the quality partnerships that Knocking is known for,” said Brian Meehan, COO of Knocking, in a statement “Candi will help Knocking deliver the best experiences in this ecosystem—from our media partners to the brands to the consumer.”

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