The 67-year-old, who was also the company's chairman and CEO, died on Jan 4, 2023.
A former kampung boy who grew up in a farm in the western Bukit Panjang area, Mr Sim was an alumnus of Bukit Panjang Government High School and Ngee Ann Polytechnic.
The duo's first project was a personal computer adapted for the Chinese language with sound and music capabilities, which they developed in five years. Today, the multimillion-dollar tech company has offices in Shanghai, Tokyo, Dublin and Silicon Valley, generating sales of US$61 million in 2022.Mr Sim made headlines again in 2006, after Creative sued Apple for patent infringements over American tech giant's iPod media player.
The ad featured a silhouette of Jobs and read:"Thank you for the great lessons. Thank you for the great products. Thank you for bringing a bit of us to the whole world.", Mr Sim was asked if he was tired of answering questions about the lawsuit against Apple."They executed things better than us, and we were up against the world's best marketeer."Besides being a pioneer in the audio field, some might also remember Mr Sim for coining memorable terms and phrases.
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