The vodka is available in select markets across North America and comes in an unflavored option, as well pineapple, mango and black cherry.
"We spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes, and feels like within the minimalist experience of vodka," said Anthony von Mandl, founder and chief executive of the Mark Anthony Group, which owns the White Claw brand, in aThe company says it's invented a new way to filter vodka to achieve a "minimal yet complex combination of aromas and sensations.
"We created one of the most complex production processes of any vodka in the world to produce a vodka unlike any other," Mandl said. White Claw has dominated the hard seltzer market for years, bringing the category into the mainstream as more consumers sought low-calorie alcoholic drinks. However, as consumers increasingly turn to canned cocktails, which became popular during the pandemic for their convenience and variety.found that sales volumes of spirit-based, ready-to-drink cocktails will overtake hard seltzers by 2025. Cocktail products are forecasted to command 26% of the total category by that time, compared with hard seltzer's 20%.
As part of its expansion into vodka, White Claw also announced the debut of White Claw Vodka Sodas, ready-to-drink cocktails which come in peach, wild cherry, pineapple and watermelon flavors. The new 100-calorie canned cocktails are made with the same White Claw vodka that's sold in bottles.
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