Whistle is buying media mogul Elisabeth Murdoch's mobile-content studio, Vertical Networks
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After the acquisition, Whistle will look to build on Vertical Networks properties like Brother with new revenue streams, such as brand partnership deals, merchandising, or consumer products. Vertical Networks, founded by Murdoch in 2016, is best known for Snapchat shows, like "Phone Swap," and its popular Discover channel, Brother. Vertical Networks, a purveyor of mobile video, also counts Snap as one of its investors.
Through the pact with Vertical Networks, Whistle aims to expand in lifestyle and entertainment, and monetize its properties in more ways.
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