A Scottish government consultation has suggested banning the sale of alcohol-branded merchandise
A whisky expert has criticised a Scottish government report that suggests banning the sale of alcohol-branded merchandise.They dismissed a claim in the report that, without marketing and branding, alcohol products are "essentially variations of the same thing".
It said marketing can prompt children and young people to start drinking or to drink more, or incentivise heavy drinkers and harm their attempts to abstain. "A lot of these distilleries are in really beautiful, amazing rural communities and they bring fantastic numbers of tourists to these places and they can keep these jobs in these places.
"What makes Scottish whisky so special is how incredibly diverse and unique every distillery is and every expression in every cask," he added.
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