As the cost of living rises for shoppers, retailers like supermarkets are fighting to retain customers and protect profit.
Mars has stopped supplying supermarket chain Tesco with its Whiskas pet food in a row over prices.The UK's biggest supermarket said it would not pass on "unjustifiable price increases" from suppliers its to customers.from sale at Tesco in a similar dispute over the price of its products including soup and ketchup.
The price rises from Mars, whose pet products include Whiskas, Dreamies and Pedigree, come as inflation is at a 40-year high, at 9.1%.Customers are also struggling with rises in energy bills, with the average bill now expected to rise to £3,000 per year in October. Mars said: "We are aware that some of our Petcare products are currently out of stock at Tesco stores.
"Suppliers are now saying: 'This is what I can afford to sell this product to you for. And if you don't agree I am going to stop supplying you,'" says Ged Futter, founder of The Retail Mind and former buyer for Asda supermarket."Tesco can't afford to have empty shelves for months on end. If customers see large swathes of empty shelves, then they have to go somewhere else," Mr Futter told the Today programme.
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Whiskas pet food off Tesco shelves after price rowBrand owner Mars pauses supply of pet foods to the UK's biggest supermarket chain in price row.
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