Where shoppers may see big discounts on Black Friday—and where they won’t

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Where shoppers may see big discounts on Black Friday—and where they won’t
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While consumers are facing higher prices across the board compared with 2021, some retailers say they’re rolling out their steepest markdowns since the pandemic began.

In early deals this season, J. Crew is offering 50% off and Levi’s 40% off. Target is advertising 50% discounts on toys and games, and some TVsShopping expert Trae Bodge, who tracks deals on her site TrueTrae.com, said that 20% to 25% discounts appear to be standard for Black Friday weekend but that even steeper markdowns are widespread this year.

Over the same period, toy prices fell by more than 1% and jewelry prices by more than 3%. Price tags for televisions and smartphones may also be attractive this season, since both categories broadly avoided the price hikes seen in other areas over the last year.Eric Lee / Bloomberg via Getty Images file

“The promotional calendar looks as sharp as ’19, as deep as ’19,” Ross Stores CEO Barbara Rentler said in an earnings call last week. “A couple of businesses, you say to yourself: It’s a little deeper than ’19.”Last year’s shipping delays and port backlogs have eased significantly, but some big retailers including Gap, Target and Best Buy have said they’re still sitting on.

“The discount strategy we have now is to clear a lot of the spring goods that arrived late, so what you’ll see is a lot of those products on sale,” said Toms CEO Magnus Wedhammar. The company is advertising 30% off on its website.

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