Even with some of entertainment's most beloved brands such as Star Wars and Pixar, Disney will need more shrewd moves and new big swings to stay on top
And with Bob Iger easing back into the CEO’s seat for at least the next two years, retaking the reins of the company he spent two decades building into the dominant player on the Hollywood landscape, Disney seems well positioned to continue its entertainment domination, even as The Biz faces one of its most anxiety-ridden eras ever.Then again, entertainment companies are subject to seemingly fickle and unpredictable fortunes.
Dr. Sabrina Mittermeier, an American cultural history expert and lecturer at the University of Kassel in Germany and author of, doesn’t anticipate “fundamental changes” in the years ahead. “Especially as Bob Iger is busy rolling back some of the changes Bob Chapek had put in place to restructure it more like a Silicon Valley tech company rather than what it still remains at its core, a Hollywood studio/entertainment conglomerate,” Mittermeier says.
Disney also has a reliably evergreen business in its theme parks, which are seeing ever-greater integration of new attractions derived from success stories at its multimedia brands. “A lot of creative capital will go towards parks, as they are major cash cows and have survived the repeated closures and setbacks of the pandemic well,” Mittermeier says.
Century Fox. A look into the crystal ball provides a glimpse at how Disney might maintain its position at the summit of entertainment in coming years.
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