Where do New York City tweens — 10- to 13-year-olds — actually like to shop? What we learned surprised us. They have a skin-care routine and love Brandy Melville, Zara, and thrift shops.
Liberty, 10, filming herself applying NYX lip gloss on an iPad at the home of her friend Naniya, also 10, in Bed-Stuy.videos of 10-year-olds swarming Sephora, fighting over Stanley tumblers at Target, and dressing in head-to-toe Lululemon have dominated our feeds. If you believe the internet, tweens had suddenly acquired the taste of grown women who love yoga and staying hydrated and have money to spend.
We wanted to know where New York City tweens — ages 10 to 13 — actually like to shop. So we tagged along with 25 of them as they browsed at their favorite stores, hung out together, and played around with makeup. They talked to us about their personal style, the products they covet, and which trendy items they would never wear.
What we found surprised us. Yes, almost all of them have a skin-care routine and they love Brandy Melville, Zara, and thrift shops. But most of them don’t use TikTok — and they think Lululemon is overrated.Wet n Wild, NYX, and whatever’s in their mothers’ bathrooms .Bracelet-making kits from Five Below. Naniya swears the Pandora bracelet she bought on a Royal Caribbean cruise last summer is “in here somewhere.”“No one really wears coats at recess.
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