Tulum's tourism industry is getting crushed by the coronavirus. reeveswiedeman reports
Photo: Elizabeth Ruiz/AFP via Getty Images Yesterday, Eugenio Barbachano, the tourism minister of Tulum, Mexico, which has served as one of wealthy New York’s winter escapes for much of the past decade, was staring at empty sand. Barbachano was self-isolating in his home on the beach, which would normally be crowded with New Yorkers and Europeans but was now more or less vacant, save for a handful of families that had flown down to quarantine in the sun.
COVID-19 was a new kind of quiet disaster. As of Monday, there were only two cases in Tulum, both from foreign visitors, which meant that “community spread” had not taken place. And yet COVID-19 had been devastating. “Even without community spread, we’re already in a situation of economic lockdown,” Barbachano said. In mid-March, in the heart of Tulum’s winter-into-spring season, hotels along the beach road were near full capacity; now, occupancy rates were at 10 percent, and dropping.
Tourism destinations from Disney World to the Louvre have also been crushed by the pandemic, but Tulum shows the insidious reach of the virus into places that have so far escaped the worst of it. Laid off employees in Tulum would receive some relief from the government, but hospitality workers there get the overwhelming majority of their income from tips, which were no longer coming in. “We empathize with what’s going on in New York and Italy and China,” Barbachano said.
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