The owners of Lil Bub, Grumpy Cat, and other celebrity animals face a unique challenge: After famous pets die, how do you keep their legacies alive?
Ron Kirk; Loni Edwards; Joanne George; Brian Edwards; Brant Pinvidic; Mike Bridavsky; Brittni Vega; Dorie Herman; Ruobing Su/Business Insider
Story continues"Bub had a complete lack of self awareness, this ability to overcome all the obstacles she's felt," Bridavsky recently told Business Insider."She wasn't just a famous Instagram cat ... She engineered herself to look this way so she could catch people's attention and they could learn about her."
Lil Bub turned into an established social media influencer in much less time than it takes many of her human counterparts. Pets like Grumpy Cat and Boo have become not just household names, but full-blown celebrities. These pets have shown that influencers don't have to be human to get fans to line up for hours for meet-and-greets, or earn thousands of dollars a year from ads and sponsorships.
Most owners who spoke with Business Insider said they shared news of their pets' deaths shortly after they happened, within a day or two. There are some who were forced into expediting the process due to both media pressure and fan concern, much like a publicist in the wake of a celebrity death. "Having him so popular made it worse on some days, but made it way better on most days," Brant Pinvidic said, who was known for his unnaturally sociable pet turkey named Albert."You don't even get to deal with your own processing ... but it's not about you. You have to understand it's not about you."
It's common for famous pets to champion causes related to animal welfare and adoption, as was the case with Smiley, a dog who was born without eyes. Joanne George, Smiley's owner, turned her dog's viral fame into an opportunity to launch anti-bullying campaigns in schools, advocate for special needs dogs, and teach people about the importance of"seeing with your heart."
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