Threads aren't ready to display ads, but Meta's new Instagram-based Twitter rival will get them down the road - what you need to know.
Threads is the talk of the town right now
Threads isn’t even a complete replica of the Twitter experience, with many features missing from the app. One of them is ads, as Meta isn’t yet ready to turn on advertising. That might seem like a surprising choice from a company that makes money predominantly from ads, and that tracks users across all of its apps for advertising purposes.Make no mistake, however. Ads are inevitable in Threads. Meta is just waiting for the right time to turn them on.
Also, Zuckerberg said on Threads that he wants the app to reach 1 billion users. Instagram currently has over 1 billion active users.a few days ago. “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”While it’s great to see Threads go ad-free for now, it doesn’t mean Meta won’t track you. Let’s remember that you are using an Instagram account to get there. So you’re bound to be exposed to Meta’s algorithms from the get-go.
Meta needs personal data so it can deliver customized ads, which make more money for the company. That should signal to anyone that ads are coming to Threads in the future.
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