History is a rough guide — and AI is the major wild card — but there’s much to glean from that decades ago walkout in how to make a deal.
To read the sideline commentary during the 1960 strike is to hear an unmistakable echo of current opinion. “The film business is on the brink of disaster, with every branch of the business having contributed to that condition,” warned Billy Wilkerson, then-owner ofIn 1960, however, the prospects for an expeditious settlement were facilitated by an adherence to a set of social norms not yet shattered by social media.
Charles S. Boren, the executive vp in charge of industrial relations for the Association of Motion Picture Producers , the precursor to the AMPTP, made a point of speaking more in sorrow than anger. “We deeply regret the Screen Actors Guild action in calling a strike, thus imperiling thousands of jobs in the industry as well as the institutions of the industry,” he said, expressing hope that a prompt resumption of negotiations would “preserve the jobs of many innocent bystanders.
On April 8, when SAG and the AMPP announced a tentative agreement, SAG president Ronald Reagan and Charlton Heston, a member of the SAG negotiating committee, and Columbia vp B.B. Kahane and Boren shook hands for the cameras. The men are beaming, all smiles; you can imagine them all going out for a drink after. Throughout the negotiations, producers weren’t so callous as to publicly wish that the screenwriters be left destitute and homeless; no actor responded with 12-letter epithets.
Likewise, the rhetoric surrounding the 95-day strike by SAG in 1980 over wages and residuals for the new revenue stream of that day — pay television, videocassettes and video discs — was also almost demure, at least for attribution in print, compared to the unfiltered, hit-send sentiments provoked by today’s platforms .
Unfortunately, the 2023 strikers confront a wholly new threat — namely, the ghost in the machine that Hollywood itself has been warning us about since
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