WhatsApp Introduces Catalogue Collections

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WhatsApp Introduces Catalogue Collections
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.WhatsApp announces catalogue collections, showing how Facebook's shopping push is evolving on the platform.

. The move turned the chat app, which was used mostly for customer service and communications, into a shopping platform.

Focusing on chat, WhatsApp is cut from a different cloth, so it’s no surprise that it approaches shopping in a different way. But the motivation is clear: WhatsApp is a massively popular app in places like India and Brazil, giving Facebook potentially solid footing for a commerce play in emerging markets.

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