SAN FRANCISCO: WhatsApp on Thursday (Jun 8) began letting select organisations try a new feature called 'Channels' that lets them broadcast to followers on the popular, Meta-owned messaging service. The debut comes as an array of agencies and organisations grow disenchanted with Elon Musk-owned Twitter in
SAN FRANCISCO: WhatsApp on Thursday began letting select organisations try a new feature called"Channels" that lets them broadcast to followers on the popular, Meta-owned messaging service.
Meta described Channels as"a simple, reliable, and private way to receive important updates from people and organisations, right within WhatsApp". "We think the time is finally right to introduce a simple, reliable, and private broadcast tool," Meta said in a post.Meta said WhatsApp's priority will continue to be private messaging, but that users have been asking for a feature like Channels for years.More than two billion people around the world use WhatsApp, according to the platform.
Channels was described as a one-way broadcast tool that lets account administrators send text, photos, videos, stickers, and polls.
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