What will you be sipping next year?
last year, Nielsen cited hard seltzer as "a breakout star" for 2018. Granted, that's not Nostradamus predicting "no laws when drinking Claws," but Nielsen certainly had its analytical eye on the category. And for 2020, the firm is doubling down on its alcohol knowledge, releasing a list of predictions for the year ahead in the alcohol industry.
Nielsen also sees strong growth for spirits sales, "building on an already upward trajectory." "Spirits have the advantage of a versatile product range with multiple drink types, flavors, styles and mixing opportunities," the firm writes. Similarly, it also predicts ready-to-drink cocktails will boom with a focus on "alternative packaging" and twists on traditional cocktail flavors.
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