WASHINGTON — Threads, Meta CEO Mark Zuckerberg's Instagram-based challenge to dethrone Elon Musk's troubled Twitter, has already secured tens of millions of downloads, but it remains to be seen whether this Twitter rival will be a winning one.
Threads is a text-based sidekick of Instagram, the image-heavy social network that Facebook bought more than a decade ago and became the world's most popular app for photo sharing.
Mr Zuckerberg joked about this in a meme tweet on Mr Musk's platform, his first in 12 years, that featured an unexpected encounter between two identical superheroes. Instagram boss Adam Mosseri said his teams were"cranking away" to provide more features as quickly as possible.The birth of Threads comes just as a series of landmark laws governing big tech is coming into force in the European Union, including the Digital Markets Act .
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