Science alone wasn't enough to convince Americans to stop smoking cigarettes, Sarah Milov says in her new book. “It was the activism of organized nonsmokers that made it very difficult to smoke in public places,” she says. (hereandnow)
By Sarah Milov
But rights-based liberalism of the 1970s was a tangle of paradoxes, and rights for nonsmokers were no exception. Once nonsmokers had laid claim to a set of inviolable rights, smokers insisted that their own rights were under threat. Even as activists spoke movingly of their pain and discomfort in smoky situations, rights were a language open to nonsmokers and smokers alike as they jostled for control of public space.
Although GASP’s earliest chapters thrived in college towns and liberal enclaves like College Park, Berkeley, and the Bay Area, nonsmoker activism was embraced beyond circles of bohemians, lefties, and university professors. GASP chapters were fully decentralized: there was no central institutional presence in College Park or Washington, D.C. GASP chapters thrived in Michigan, Georgia, Arizona, Kansas, and New York.
Consciousness-raising was another tool for increasing nonsmokers’ sense of grievance. As powerfully expressed by contemporary feminists, consciousness-raising brought the hidden indignities of private experience out into the open, where they could be located in a structural critique of power and patriarchy.
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