For a week and a half, the NWSL was the only active league in the US. It felt like no one noticed.
In so many ways, sports culture — the fans, the lack of coverage, the sexism — is set up for women's pro sports to fail.There are parallels here: the lack of live airtime in the past, the lack of Challenge Cup coverage. Even with World Cup momentum, even — incredibly — when there were literally no other sports being played in the country, the majority of the NWSL's comeback tournament is stuck behind a paywall, nonexistent on live TV, and often ignored in outside sports coverage.
This sexist rationale is so far off-base, it's laughable — try arguing that Simone Biles isn't skilled and doesn't attract viewership, or that the Women's World Cup didn'tlast year. And yet, it's everywhere in American sports culture. The more you look, the more you find.
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