In the Wake of the Coronavirus, Here’s Why Americans Are Hoarding Toilet Paper
from a Whole Foods supermarket in Somerville, Mass., where shoppers had to be limited to two packages of toilet paper each, lest they strip the store bare.
But why? What is it about toilet paper—specifically the prospect of an inadequate supply of it—that makes us so anxious? Some of the answer is obvious. Toilet paper has primal—even infantile—associations, connected with what is arguably the body’s least agreeable function in a way we’ve been taught from toddlerhood. Few, if any of us, remember a time when we weren’t acquainted with the product.
We are also exceedingly social creatures, and we count on the community for our survival. People seen as unclean or unwell are at risk of being shunned—which in the state of nature could mean death. “We’ve gone beyond using leaves,” says Alvord. “It’s about being clean and presentable and social and not smelling bad.”
The coronavirus panic has only made things worse. We know exactly when hurricane or blizzard season is approaching, and stores and supply chains can prepare. No one foresaw the season of corona.
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