What’s Really Driving the Memeing of the Johnny Depp–Amber Heard Trial?

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What’s Really Driving the Memeing of the Johnny Depp–Amber Heard Trial?
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The viral mockery surrounding Amber Heard and Johnny Depp's high-profile defamation case follows the now-codified dicta of the internet: no one is above suspicion, and nothing is off-limits.

. On TikTok, at the time of publishing #JohnnyDepp has 19 billion views; #JusticeForJohnnyDepp has 10.6 billion. The saturation of content has become a point of contention unto itself. In 2020, Heard’s team claimed the scale of her harassment was in part due to the use of bots; last week,spoke with Cyabra, a start-up that analyzes online conversations and disinformation, to conclude that “almost 95%” of the pro-Depp accounts on Twitter are real people.

The level of profusion of these über-viral memes into mass awareness is unsettling, particularly for the question their virality poses about the nature of meme affiliation: Are the majority of people sharing these units of content still doing so in order to signal their membership in a particular group—whether it’s Depp stans or men’s rights activists, Heard skeptics, or general all-around skeptics of women? Or have the Depp-Heard memes crossed from a category of niche interest into a kind...

The latter possibility, perhaps only marginally less disturbing than assuming everyone in the pile-on truly believes in the if-you-know-you-know subtext of these memes—she’s lying, she’s crazy, there’s only one true victim here—would prompt a reevaluation of our recent history of hashtagged movements and “movements” alike.

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