The Big Ten sees the women's sports environment as ripe for major investment. It’s a moment when strategy meets the phenomenon.
CHICAGO — Midway through his weekly media availability, Nebraska women’s volleyball coach John Cook was asked about Fox’s viewership for a Minnesota-Wisconsin matchup. It was 1.66 million, more than any Sunday sporting event shy of the and barely less than the NASCAR race. The volleyball match’s TV numbers dwarfed the , , and multiple soccer matches that day. Advertisement Cook was stunned. “Wow, that’s awesome for the Big Ten and awesome for volleyball,” Cook said. “I did not know that.
CT on CBS, and the Huskers’ volleyball team travels to Wisconsin at 3 p.m. in a rematch of their five-set classic. That match airs on BTN. Advertisement Fox on board It’s one thing for the Big Ten to work with its media partners to massage volleyball start times for sports under its umbrella. It’s quite another to deal with the NFL. Fox Sports president Mark Silverman led BTN from its debut in 2007 until 2018.
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