The majority of designers in London don’t have collections to show. So why then will there be a London Fashion Week? And what will it look like?
What else is going on at London Fashion Week? Well, a gallery of more than 100 London designers will be included in a newly activated profile hub, which is designed to draw both new potential customers and the eyes of buyers. As Rush observed: “For the designers to be able to reach consumer audiences as well as trade audiences is very important.
Unusually and interestingly, retailers—the reason Fashion Weeks exist—are not only in the audience but also generating content in this transitional and experimental LFW format. GR8 , Galeries Lafayette , Joyce , Farfetch , and JD.Com will all deliver their perspectives on London’s fashion output while Bergdorf Goodman’s Bruce Pask is taking to YouTube to present his angle on five British brands.
So strap yourself in for what is going to be a unique experiment in the history of fashion’s seasonal cycle, and let’s see what happens. As Patrick Grant of put it: “Fashion is a cultural bellwether and it’s going to be interesting to see how people present, with or without clothing.” The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
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