What rich people are buying during coronavirus. Hint: It's not toilet paper

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What rich people are buying during coronavirus. Hint: It's not toilet paper
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Bored at home during the pandemic, the country's wealthy have been on the hunt for new jewelry to bring them some cheer.

In accordance with his client’s budget, Webster sent off a 120-carat diamond necklace, priced at $1.5 million, for consideration.

During the shutdown, a Roberto Coin client had a $1.5-million budget for an anniversary gift for his wife. The jewelry label sent this 120-carat diamond necklace. , who has designed pieces for Cher and Elton John. “Beautiful shiny objects take away the darkness that everyone is going through and bring back a sense of normalcy to their lives.”Soon after the shutdown started, Rodkin sold a $23,850 Evil Eye pendant fashioned from tsavorites, diamonds and black diamonds.

Lisa Nik jewelry designer Lisa Nikfarjam sold numerous pieces, including this green beryl ring, shortly after the COVID-19 shutdown took effect.“Not everyone has been financially hurt by this,” said Nikfarjam, who added that her clients were looking for ways to support brands they’d done business with previously. “There has been a giving mentality. I’m pleasantly surprised.”

A vintage Cartier Tutti Frutti bracelet sold through Sotheby’s is said to be the highest-priced piece of jewelry ever sold during an online-only jewelry sale.“There are parts of the world that are a lot more open for business,” Reed said. “And we are also open for selling when a lot of jewelers are not.”

“Jewelry holds a certain amount of interest when you can’t do much else,” he said. “Everyone needs a distraction, and for our loyal clients, jewelry is it.”, a Beverly Hills jewelry, watch and home boutique, President and Chief Executive Tom Blumenthal has found that customers have been continuing to acquire Rolex watches — the 90-year-old store specializes in them — through the pandemic.

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