'...With Messi's Inter debut, I am confident that American sports culture will be changed forever,' writes Ashley Garcia-Lezcano.
, the first all-Spanish-language album by a female artist to reach number one atop the Billboard charts. But outside of music, television, and film, there is a whole new opportunity for Latines to shift American culture: Sports!“Being a music journalist, I always understood fans that travel to see their favorite artists. But I realized that people also travel to see their teams and star players,”Lopez, who relocated to Miami three years ago from Los Angeles, has watched the revival of the.
“Impossible is Nothing,” is not a slogan Adidas takes lightly. The sports brand designed a custom cargo ship to sail from Guatemala to Miami with a snapshot of Messi, the famous three-stripe logo, and this slogan, a literal symbol that Latin American culture has made its way to America, and is ready to be felt and seen. Whether the red state of Florida likes it or not, it is home to some of the biggest immigrant communities in the states. Gov.
And attract more audiences. “With Messi coming to Miami, there’s all this attention being brought to soccer. The celebrities that were there [at his opening match] like Serena Williams, Kim Kardashian, Lebron James — even the people who don’t think about soccer are intrigued,” says Panamanian journalist Lissete Lanuza-Sáenz.
With the arrival of a star athlete in the league captivating the attention of some of the most influential American figures, Major League Soccer is set to rapidly change. Not only in America where sports fans who previously didn’t care for the soccer league are tuning in and paying close attention, but also outside of it. “I think no one in Latin America actually cared about American Major League Soccer,” says Lanuza-Sáenz.
While fútbol in the U.S. was always an afterthought due to the popularity of other major sports leagues, Messi coming to Miami proves that Major League Soccer is on the rise. With fútbol on the rise, so are our public displays of Latine pride.
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