BeReal seeks to give users a more unfiltered look at each other's lives
BeReal’s bid to boost more genuine and less-frequent posting seems to particularly resonate among younger generations, with data.ai reporting that Gen Zers and millennials make up a majority of the app’s user base. But privacy concerns remain over how the app gathers, and might someday use, the data it collects.When you download BeReal, you’ll begin receiving daily notifications prompting you to share an unedited photo of yourself and your surroundings within a two-minute timeframe.
Maxwell Zuanich, a 19-year-old college student at Southern Methodist University in Dallas, says that he first learned about BeReal when he was with a friend who received the daily notification and asked him to be in her photo. Since downloading the app in January, he says he has yet to miss a day of posting on it. “It’s the highlight of my day,” he says. “I love getting that notification.”
Every BeReal user gets the notification at the same time , resulting in a brief period when everyone is posting for the day. If you decide you don’t like your first post or miss the two-minute window, you have the option of retaking your photo or posting late. But other users will be alerted to both these facts once you share. You also can’t view your friends’ photos until you’ve posted your own, a feature that’s intended to keep users from “lurking” rather than engaging.
DePinto says that one of her favorite BeReal features is the ability to share reaction selfies to her friends’ posts rather than “liking” them. “It makes it much more personal,” she says. “The little photos of my friends responding are always so funny.”
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