What It’s Like Opening a Store During a Pandemic

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What It’s Like Opening a Store During a Pandemic
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'There have been plenty of times throughout the process where I felt like the door was closed, but another one just opened'

Photo: VanessaGranda With the recent news about sister retailers/e-tailers Totokaelo and Need Supply closing, the future of a certain kind of curated multi-brand shopping — the kind that’s all about helping cool people find cool new things — looks grim.

The Cut talked to Anderson about her career change from social media to retail owner, her fears around opening a store during a pandemic, and what it’s like running a Black-owned business right now.I went to Syracuse, majored in Communications, and minored in Retail Management and African-American Studies. I didn’t know what I wanted to do.

Photo: Vanessa Granda How did you figure out the aesthetic? Everything on your Instagram is so satisfying to look at. Photo: Justin Boone And you’re a Black woman owning this store. Everyone knows where they need to be shopping. They better know.

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