Shein's rise: How the wildly popular but controversial Chinese brand became the most feared fast-fashion retailer in the world
Shein is the second most-downloaded shopping app in the US, according to UBS Evidence Lab data. Shein has more followers on TikTok than any other apparel retail brand and is the most Google-searched apparel retailer in the US, according to UBS data. The average Shein shopper is nearly 35 years old.is a 34.7-year-old woman who earns $65,300 in annual income and reports spending $100 per month on women's clothing. That's 60% higher than the average US woman, UBS reported.
. As of this writing, H&M's market cap was $20 billion and Zara's parent company Inditex had a market cap of $117 billion.Women search for unused clothes in the Atacama Desert in Chile. The heap is so large that satellites can easily spot it. Fast fashion contributes between 2% and 8% of the world's carbon emissions, the United Nations found in 2018.Along with Shein's colossal success, comes mounting criticism.
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