Skyler Ware is a freelance science journalist covering chemistry, biology, paleontology and Earth science. She was a 2023 AAAS Mass Media Science and Engineering Fellow at Science News. Her work has also appeared in Science News Explores, ZME Science and Chembites, among others. Skyler has a Ph.D. in chemistry from Caltech.
A makeup brush swirling around a microphone, scissors gently snipping through thread, a person softly whispering — a search for"ASMR videos" turns up these and many more alluring sounds, and the catalog of videos has only grown since the phenomenon took the internet by storm in the 2010s.ASMR stands for"autonomous sensory meridian response.
Sign up for the Live Science daily newsletter nowGet the world’s most fascinating discoveries delivered straight to your inbox. "If you look at almost any major, top ASMR video, it's someone pretending that they know you really well," Richard told Live Science."It's sort of tricking your brain into thinking someone you know and are comfortable with is giving you positive personal attention."
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