Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
Marketing is a difficult art form to master. How do you boost your brand and sell without sounding too desperate? Well, by the looks of the latest advertising trend, the answer is to push for 'more'. Whether it's good old-fashioned hyperbole or sheer desperation, one thing's for certain, the word"more" is taking over the copywriting world for better or for worse.
According to Jack, while it seems that this copy trend is taking over London Underground stations across the capital, it isn't all that new."The ‘more’ concept has been used by brands for as long as I can remember, and it’s probably not going anywhere," Jack tells Creative Bloq."It’s the corporation’s get-out-of-jail-free card when they don’t know what else to say," he adds.
"When I see a brand strategy, campaign headline or tagline blankly promise ‘more,’ what I really see is fear; an unwillingness to say anything that someone, somewhere might find mildly disagreeable or irrelevant," Jack says. This fear of rebellion is what creates a sphere of vague uncertainty in the branding world, in turn making every billboard feel self-conscious and one-dimensional. There's also a point to be made about overconsumption.
Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.
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