What I Learned About My Style When I Stopped Shopping Fast Fashion

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What I Learned About My Style When I Stopped Shopping Fast Fashion
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When you stop focusing on trends, you learn a lot about yourself.

Nearly five years ago, I made the conscious decision to buy less . . . but better. Paramount in that decision was my choice to stop shopping for fast fashion of any kind. At the time, I had a handful of investment pieces but also mixed with too many items to count from the likes of Zara, H&M, and more.

As it turns out, not only was I able to stay true to my new shopping mantra, but I also learned more than I thought I would about my own personal style along the way. And, even for a girl who was raised on the deep knowledge of fashion history, I gleaned more of an appreciation for and encyclopedia of individual niche runway collections, vintage show locations, and one-of-a-kind pieces.

When one shops for fast fashion, it's primarily about getting your hands on that momentary trend — immediately — with little regard to how much it actually represents. Had you spent more than five minutes considering your purchase, or more than a few $20s on the item, you'd likely reconsider your supposed need. At least I did. I learned patience. And with that patience came a more curated wardrobe of pieces that truly felt like me.

I still pay retail on that brand-new, decidedly splurge-worthy item I fall head-over-heels for from time to time, but I'm now much more likely to choose something that will last me a lifetime, instead of a season.

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