'I'm really glad to be free of it,' Telfar Clemens says of his brand's collaboration with Gap
Photo: Julien M. Hekimian/Getty Images for GAP Last week, when the Gap announced a whopping ten-year partnership deal with Kanye West, many were prompted to ask: What happened to the Gap’s collaboration with Telfar?
And then the pandemic hit. The Gap, Inc., canceled orders, closed thousands of stores, and furloughed thousands more employees. In early April, Business of Fashion reported that the Telfar x Gap collaboration had been “indefinitely postponed.” When these details were made public last week, they provoked outrage on social media. The Gap then “took immediate steps to resolve this matter,” a spokesperson told the Times on Wednesday. Telfar has since been paid a postponement fee, and the Gap has now agreed to pay the original fee in full, with a spokesperson adding that “an organizational shift in the brand during an unprecedented period” was to blame for the drop in communication.
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