Verstappen in Austin on Oct. 19, 2023, ahead of the United States Grand Prix
driver, who’s won three straight world championships and crushed all comers during the 2023 season, is on the Austin campus of Oracle, the lead sponsor for his Red Bull racing team, in mid-October. As part of his responsibilities, Verstappen is pinballed from event to event, where he and his teammates must glad-hand Oracle employees and customers a few days before the United States Grand Prix, a regular stop on the F1 schedule that includes races in 20 countries.
But is Verstappen the ideal ambassador for this new heady era? Unlike Hamilton, a regular at fashion weeks with a host of A-list pals—he’s producing an F1 movie starring Brad Pitt—Verstappen has little appetite for the sports-celebrity machine. “I have no desire to be able to hang out with famous movie stars,” he says. He’s the most polarizing driver in the sport, with a focus on winning that can come across as cold.
Competitors weren’t exactly enamored with an aggressive upstart who looked like a child. “Yeah, for sure, people were questioning it,” Verstappen says. “But I don’t care. I’m not interested in other people’s opinions.” At times, it’s almost too easy for Verstappen. During the first race of this season, in Bahrain, Hamilton and Fernando Alonso jockeyed for position behind Verstappen. Alonso finally passed Hamilton and finished third. Afterward, Marko told a victorious Verstappen he missed a battle behind him. Not true. “I saw it on TV,” Verstappen responded. He was watching the race on the big screens scattered around the track.
Verstappen sees it differently. “The NBA survived when the Chicago Bulls were dominating,” he says. “At the time, or even afterwards, people are like, ‘Oh, that was amazing.’ If you are a real fan of the sport, you should be able to appreciate a team doing very well.”
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