Some Bratz fans of color say that although they did not see themselves represented as Barbie growing up, the brand has since made inclusive strides.
in the U.K. The doll appealed to a growing popularity in “urban aesthetic,” says Washington State University comparative ethnic studies professor Lisa Guerrero, and exemplified the girl who wants to shop, club, sleep late, repeat. To conservative consumers, the doll’s full lips and cropped clothing were deemed. After a viral “Bratz Challenge” in 2017, beauty influencers embraced the dolls’ winged eyeliner and plumped, glossy lips.
“She’s never gonna get away from being that symbol of perfected, idealized womanhood, which unfortunately, leaves a lot of people out of that imagination,” Guerrero explains. The Barbie brand has made strides to diversify. After Barbie’s debut in 1959, the toy was first marketed as a single doll you buy several costumes for, saysauthor and Bates College professor Erica Rand. Later, Mattel introduced the first Black doll as a friend of Barbie in the 1960s. And the launch of the “We Girls Can Do Anything” campaign in 1985 resembled white feminism or liberation based on individual achievements and career endeavors that neglect other marginalized communities, Rand says.
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