What happens when Hollywood’s intellectual property king meets Queen Bey? That’s the question worldwide fans and Hollywood insiders are mulling with anticipation, as Beyoncé’s latest visual album,…
. The top-secret project from the superstar entertainer was announced less than a month ago, and promises to be a bold visual celebration of Black culture through the ages, as well as a splashy streaming event amid a drought of content caused by coronavirus lockdowns.
That Disney Plus would be home to such a broad interpretation of its wares isn’t surprising. Yet, if teaser trailers and promotional images are any indication, Beyoncé is pushing the boundaries of what many have come to expect from the Disney machine.
Coley points to the recent acquisition and accelerated streaming of Lin-Manuel Miranda’s groundbreaking Broadway show “Hamilton,” a production that she says also took some navigation on Disney’s part. “When you look at things like ‘Hamilton’ and ‘Black Is King,’ they are bridges into content that has not been part of Disney’s long history,” she says. “But as they look forward to being a moral global entertainment brand, it’s less about work that fits into a model and more about how they can serve a brand that’s 50 million subscribers strong.”
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