We are looking for the best small companies in America to add to our 2020 list of ForbesSmallGiants, find the nomination form here
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Not only do Small Giants aspire to be the best in their respective industries, but they also aim to be world-class in every other aspect of business, including culture. They are such rewarding places to work that they have exceptional job applicants lining up for interviews—more good applicants than they have jobs to fill. Ditto for their customers, who can’t say enough good things about them. Suppliers, for that matter, feel the same way.
There’s another factor we look for that is a bit more difficult to define. It’s what we call “mojo.” Think of it as the business equivalent of charisma. When a leader has charisma, people want to follow him or her. When a business has mojo, people want to be associated with it. They want to buy from it, sell to it, work for it, and so on. Most of us instinctively recognize this quality when we see it, even if we may have trouble explaining exactly what it is or where it comes from.
As great as the companies we’ve written about are, we are well aware that we have just scratched the surface. Hundreds more Small Giants can be found throughout North America and in every industry, each setting new standards for excellence in business.
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