From sofas to sneakers, Amazon has upped its AR game — and it’s taking mainstream shoppers with it.
giant is going beyond social media to bring this digital experience to a massively broad base of consumers for a high value product category.Not that it’s perfect. Sometimes the sneakers don’t sit perfectly on the foot. Turn the wrong way or too quickly, and a heel or toe peeps out. There’s also no sense of how its physical counterpart might fit on the viewer’s actual foot in real life.But it’s a starting point.
In 2020, a billion people used AR, with a 94 percent higher conversion rate for products with virtual experiences, according to Shopify data. And yet WBR Insights’ research revealed that just 1 percent of retailers said they had adopted mixed reality at the beginning of 2022. Sixty-three percent do plan to roll it out or at least are considering it in the next couple of years.
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