As the EDM explosion of the 2010s cools off, many promoters and managers are bracing for a downturn
have high billings at major festivals like Coachella, Bonnaroo and Firefly. Still, James Estopinal, co-founder/CEO of festival producer Disco Donnie Presents, has gradually reduced his holdings from six festivals in 2016 to just two this year: “A lot of festivals have gone away. You saw the EDM scene staggering a bit.” He adds, though, that his remaining festivals are selling better this year than they did in 2019.
Not everyone sees a correction on the horizon. Promoters in individual cities are finding success with more adventurous music — in San Francisco, newer acts such as, Slander and Nghtmre will headline the 8,500-capacity Bill Graham Civic Auditorium in coming months, while promoter Another Planet Entertainment increased its dance music events at the venue from two in 2011 to 25 last year. “Our business is as strong as ever,” says APE vp concerts Bryan Duquette.
Huvaere thinks EDM fans haven’t gone away — they’ve just evolved into more sophisticated dance music aficionados to whom the all-night parties don’t necessarily appeal. That has led many attendees back to styles like techno: “Everybody’s starting to realize, ‘Oh, shit, techno is really cool, it has been here the whole time, and I need to get me some cool,’ ” says Huvaere.
“People are craving soulfulness and feeling. There’s more emotion in dance music today,” says Moxey. “The EDM business is probably flat to slightly down. The good thing is, the business that I’m in is the dance and electronic music business. To us, EDM is a flavor.”
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