Hopeful shoppers were seen peeking into the front entrance of Wayfair, the new retail store in Edens Plaza at 3232 Lake Ave. in Wilmette on May 15. The front doors were unlocked for a media tour th…
Hopeful shoppers were seen peeking into the front entrance of Wayfair, the new retail store in Edens Plaza at 3232 Lake Ave. in Wilmette on May 15.
Barclay Resler, Wayfair’s head of visual merchandising for physical retail, conducts a tour after explaining The Dream Center room where sleep and bedding products are displayed. Taken on a media tour of the Wayfair store at Edens Plaza in Wilmette on May 15, 2024. The Wayfair store has two retail levels with elevator access or via the grand escalator in the center atrium. At 150,000 square feet, the building, formerly a department store of a familiar name, features the predominant Wayfair color of warm purple.
“I think for sure, this is an immersive experience and the first one for us,” Resler said. “People will need to know how to shop and what to expect. We know there is a lot of style range.”“Lots of people find putting things in their home hard to do,” Resler said. “We want to make this easy for them. We are absolutely looking for those people that feel overwhelmed.”
The row of faucets people can try and turn on at the Wayfair store at Edens Plaza in Wilmette. Taken on May 15, 2024.
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