More and more couples are throwing out the playbook for a traditional wedding — and posing new challenges for the people they hire to create the perfect images of their big day.
Getting married has traditionally involved a large reception, and rituals like cake cutting, multiple toasts and time for dancing. A wedding photographer would capture it all — and the newly hitched couple would then wait weeks or months for the pictures.
People are also reading… Many photographers also find themselves much more involved in planning the wedding. Nina Larsen Reed of Larsen Photo Co. in Boulder, Colorado, says couples increasingly rely on her local knowledge when planning their big day. Jonica Moore, owner of Jonica Moore Photography in Brooklyn, New York, said adding more social content to packages will likely require her to hire another person to help with weddings.Adding help would mean more costs for photographers at a time when many have already raised their rates due to inflation.
Meanwhile, the average cost of a wedding photographer in 2022 was $2,600, up only $100 from 2021, although rates vary by location, time of year and the level of service. For instance, the mid-range cost in New York City is $5,000 to $7,500, Moore said. Sarah and Peter Olson, a husband-and-wife team who run CityLux Studios in Boston, are spending much more time creating social media content than they did in years past, and are hiring an assistant to “specifically grab content we can use for social media and behind-the-scenes type content,” they said. They recently started to take videos vertically in short clips so their clients can use them for social media Reels on Instagram.
Reed expects the number of elopements to remain above pre-pandemic levels going forward as couples realize they can put the money saved on the wedding toward a honeymoon or a down payment on a home.
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