From how to choose a new scent to tips for making it last longer, here's everything you need to know when choosing a wedding perfume.
A wedding perfume may not be the first thing that springs to mind amongst all those venue viewings, tasting menus, wedding hair trials and floral arrangements – but you need to approach it in the same way as a dress fitting. Why? “A new scent is just as important for creating a lasting memory and echoing the details of your big day,” says Emma South, fragrance and lifestyle expert at Jo Malone.
” Top tips for how to make your wedding perfume last all day Perfume needs something to cling to, so the golden rule about layering your scent has never been more relevant than on your wedding day. “Most brides want longevity, not necessarily intensity,' Emma notes. 'They want a fragrance that will be present and gently emanate throughout the day but not overpower them. Therefore, layering with a body crème is a particularly good way of wearing your fragrance.
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